Amiza Aris

1971 - The Logo The now famous logo was actually created by celebrity artist Alan Aldridge, who's best known for his work with the Beatles. It was based on Isaac's idea to model it after the simple design of Chevrolet's car hood ornament. Originally, they were going to make the colors red, white and blue, but decided that would be too much "Americana". Good move guys, we like it just the way i   1974 - The T-Shirt Would you believe that we came by our signature world-famous t-shirts completely by accident? The London cafe sponsored a local football (soccer) team, and the team t-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. They became such a huge hit with the public that one report said more people would show up to buy a shirt than to sit and have a bite. Not only did Isaac and Peter have the good sense to begin to sell them, but a stand-alone shack had to be built outside of t...

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